Aveeno Daily Moisturising Lotion
This fragrance-free, non-greasy lotion contains natural colloidal oatmeal blended with rich emollients and is clinically proven to moisturise for a full 24 hours.
Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.
The Science Behind Oats
The scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal.
The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturise and relieve dry skin.
The Benefits of Oats
Relieves dry skin:
The natural colloidal oatmeal formulas of AVEENO moisturise and help protect skin.
Soothes scratchy, irritated skin
Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, poison ivy/oak/sumac, and insect bites.
Soothes extra dry, aggravated, cracked skin
Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve aggravated, extra dry, and cracked skin.
Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.
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